Privacy Policy

Last Updated: June 22, 2026

This Privacy Policy describes how Naples Shutter ("Company," "we," "us," or "our") collects, uses, and protects your information when you visit our website at www.naplesshutter.com or use our services.

1. Information We Collect

We collect personal information that you voluntarily provide to us, including but not limited to:

First and last name
Phone number (mobile and/or landline)
Email address
Home or business address and service area location
Consultation preferences and project details (product interest, room type, timeline)
SMS consent preferences (transactional and/or marketing)

We also automatically collect certain technical information when you visit our website:

IP address and approximate geographic location
Browser type, version, and operating system
Device type (desktop, mobile, tablet)
Pages visited, time spent on pages, and navigation paths
Referring website or search terms used to find us

2. How We Use Your Information

We use the personal information we collect for the following purposes:

Respond to consultation requests and provide free estimates
Schedule and confirm in-home consultations and installation appointments
Send transactional SMS messages (appointment reminders, project updates, service notifications)
Send marketing SMS messages (promotional offers, seasonal specials) - only with your explicit opt-in consent
Send email communications regarding your project or promotional offers
Request reviews and feedback after service completion
Improve our website, products, services, and customer experience
Analyze website traffic and usage patterns to optimize performance

3. SMS Opt-In & Messaging Details

When you submit a form on our website that includes your phone number, you will see two separate SMS consent options:

Transactional SMS Consent

By checking the transactional consent box, you agree to receive non-promotional SMS messages from Naples Shutter at the phone number you provide. These messages include:

Appointment confirmations and reminders
Project status updates and scheduling notifications
Service-related alerts and follow-ups

Marketing SMS Consent (Optional)

You may optionally check the marketing consent box to receive promotional SMS messages from Naples Shutter, including:

Seasonal promotions and limited-time offers
New product announcements
Special discounts and referral rewards

Marketing SMS consent is entirely optional and is not required to submit a form or receive our services.

Message Frequency & Rates

Message frequency may vary. Transactional messages are sent as needed based on your project activity. Marketing messages are limited to approximately 2-4 per month.

Message and data rates may apply. Standard messaging rates from your wireless carrier apply. Naples Shutter does not charge for SMS messages, but your carrier may.

How to Opt Out

You may opt out of SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will receive one final confirmation message and no further SMS messages will be sent.

How to Get Help

For help with our SMS program, reply HELP to any message, or contact us directly at info@naplesshutter.com or (239) 566-8161.

4. No Sharing of SMS Opt-In Data

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Your SMS opt-in information is used solely by Naples Shutter to send you the messages you consented to receive. The only parties with access to your phone number are Naples Shutter and our SMS service provider (used exclusively to deliver messages on our behalf). Our SMS service provider is contractually prohibited from using your information for any purpose other than delivering our messages.

5. Data Sharing & Third Parties

We may share your personal information (excluding SMS opt-in data) only with:

Service providers: Trusted partners who help us operate our business (website hosting, CRM/scheduling software, analytics platforms, SMS delivery services). These providers are contractually required to protect your data and use it only for the services they provide to us.
Legal requirements: When required by law, court order, or governmental regulation.

We never sell, rent, or trade your personal information to third parties for their own marketing purposes.

6. Cookies & Tracking Technologies

Our website uses the following tracking technologies:

Essential cookies: Required for basic website functionality (session management, form submissions). These cannot be disabled.
Analytics cookies: Help us understand how visitors interact with our website (pages visited, time on site, traffic sources). We use privacy-focused analytics to track aggregate usage patterns.
Advertising/remarketing pixels: May be used to show you relevant ads on other platforms (e.g., Facebook, Google) after you visit our site.

Managing cookies: You can control or delete cookies through your browser settings. Most browsers allow you to block all cookies, accept all cookies, or be notified when a cookie is set. Note that disabling essential cookies may affect website functionality.

Do Not Track: Our website does not currently respond to "Do Not Track" browser signals.

7. Data Security Practices

We implement appropriate technical and organizational measures to protect your personal information, including:

SSL/TLS encryption for all data transmitted between your browser and our servers
Encrypted storage of sensitive personal information
Access controls limiting employee access to personal data on a need-to-know basis
Regular security reviews of our systems and third-party service providers
Secure deletion of personal data when no longer needed for its stated purpose

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. If you believe your information has been compromised, please contact us immediately.

8. Your Rights (Access, Update, Delete)

You have the following rights regarding your personal information:

Right to access: Request a copy of the personal data we hold about you.
Right to correction: Request that we update or correct inaccurate information.
Right to deletion: Request that we delete your personal data from our systems.
Right to opt out of SMS: Reply STOP to any SMS message or contact us to be removed from all messaging lists.
Right to opt out of email: Click the "unsubscribe" link in any marketing email, or contact us directly.
Right to withdraw consent: Withdraw your consent for data processing at any time (this does not affect the lawfulness of processing before withdrawal).

To exercise any of these rights, contact us at info@naplesshutter.com or call (239) 566-8161. We will respond to your request within 30 days.

9. Children's Privacy

Our website and services are intended for individuals 18 years of age and older. We do not knowingly collect personal information from anyone under 18 years of age. If we become aware that we have inadvertently collected information from a minor, we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable laws. When we make material changes, we will update the "Last Updated" date at the top of this page.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Naples Shutter
1025 Power St, Naples, FL 34104
Phone: (239) 566-8161
Email: info@naplesshutter.com
Website: www.naplesshutter.com

See also our Terms of Service for additional information about our SMS messaging program and service terms.